Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course. That’s a new class from Copyblogger, designed to give you the essentials that every content marketing “pro” needs — whether you’re creating content for your own business, for freelance clients, or in an organization. We’ve got a
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About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point when there’s so much content published every day that we’re all drowning in it — and content stops working. I stand by my
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The post 4 Ways to Craft Content that Earns Your Audience’s Attention appeared first on Copyblogger.
We’re excited to announce that our Creative Content Foundations class is open for new students! And we’re launching it at what can only be called a screaming deal — but just for this week. We’ve spent months putting the course together, making sure it’s focused, but also comprehensive enough to give you real results. Here’s
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I’m a “go big or go home” kind of gal, and when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste. Editorial standards are
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It’s time! The Creative Content Foundations course (known around our virtual offices as “Lucile”) is just about ready for new students. I designed this class for new and intermediate content creators, to give you the professional skills that will wow your boss, clients, or customers. This course will be offered at a slightly ridiculously good
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This could be an easy time to be intimidated by content marketing. Weak content is sinking to the bottom, buried by the sheer mass of content being churned out across the globe. Content strategy has all kinds of complex new tools that seem like you need an MBA to use them. The giant, VC-backed players
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You’re not losing your mind. A constant stream of social media posts on the internet right now promise to pull back the curtain on the next great advancement in usefulness, productivity, or shiny automation engines. The cult of productivity is always knocking on our doors because it’s a part of a $10 billion institution that
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The post Rethink Your Definition of Productivity to Squash Uninspired Filler appeared first on Copyblogger.
The coffee shop is your answer to a power outage in your home. The bar is your existential crisis. The bar is trite debauchery. The coffee shop is a romantic partnership between your active mind and your aromatic beverage. Parsing your thoughts and indulging in every sip. The bar is where you temporarily stop apologizing
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We all have those times when we’re sort of coasting … gently floating along, letting things happen the way they will. But that time is not today. 🙂 This week, we’re fired up and ready to help you get (safely, sanely) out of your comfort zone and into some serious progress. On Monday, Stefanie Flaxman
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The post It’s ‘Light the Fire’ Week on Copyblogger appeared first on Copyblogger.
Sometimes it bums me out that we’ve become a culture of contrarians. Whether it’s Black Panther, 3D printing, or strawberry ice cream, there’s nothing so excellent that someone on the internet won’t tell you why you’re wrong for liking it. So sometimes it’s easy to miss the signals when a genuine problem does develop. And
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The post What’s Really Broken in the ‘Content Marketing Playbook’ appeared first on Copyblogger.
Want to craft high-converting offers? Below I’ll tell you how I failed multiple times over several years until I finally learned how to cap off my marketing funnels with can’t-miss deals my customers were eager to pay for. But before we dive into persuasion strategies and tactics, let’s address your own fears and hesitations. Because
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The post How to Craft No-Brainer Marketing Offers [Free Poster] appeared first on Copyblogger.
It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two steps forward, one step back Stop
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First things first: Brian Clark is co-hosting a free workshop today (in a few hours, at 12:00 p.m. Pacific Time / 3:00 p.m. Eastern Time), all about getting started with chatbots. If you don’t know much about chatbots, or even think they might be weird or creepy, check out my post from Monday explaining why
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The post Free Workshop *Today* on an Awesome New Content Tool appeared first on Copyblogger.
As-you-type search suggestions can be an awesome source of content inspiration because they provide a valuable insight into what people tend to search for when typing in their base term.
It’s nice to see different tools popping up that use Suggest data in different ways. Today I am sharing five of them: They are all free, some of them offer optional registration and provide different ways to play with as-you-type search suggestions
(Free, no login required)
Unique features: This one is the most advanced of free keyword tools you’ll ever find. There’s no need to login to access all the features including search volume and competition numbers, and advanced filters.
(Free, no login required)
Unique features: A free and fast keyword research tool from @YoungbloodJoe gives you a quick overview of related phrases. Use it when you are stuck and need a quick inspiration.
(Free, no login required)
Unique feature: The tools is multi-step: It keeps running to grab key phrases for every latter of the alphabet, then you can select key phrases and proceed to the next step to generate more phases for each of them. This is the best way to discover longer, more specific phrases to narrow your targeting.
The output is very convenient as well: You get to see the dashboard of keywords (all on one page) with different databases side by side: Google and Bing (generic), Youtube (entertainment) and Amazon (ecommerce)
You can read more about the tool here: Best Tool for Content Brainstorming
(Freemium, login needed for some features, like an export)
Unique feature: Filter results to only show questions which people type in the search box: This is a great way for how-to content and frequently asked questions!
Using a special algorithm, we choose interrogative questions. You can easily create a content plan for your website with them.
Serpstat also generates a tag cloud allowing you to drill down into the subtopics and expand them as well.
(Freemium, login needed for some features)
Unique feature: This is the only tool that supports App Store I am aware of!
Happy brainstorming!
The post 5 Awesome Free Keyword Research Tools (Based on Search Suggestions) appeared first on Internet Marketing Ninjas Blog.
I love editing. It is, by far, my most favorite part of writing. I love editing my own work, other people’s work, bad copy on my dentist’s website … Give me a rough draft with poor sentence structure and I’ll entertain myself for hours. Most writers seem to have a tenuous relationship with editing. And
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On your own, without any way to gauge whether or not your ideas are practical or wise, you might get carried away with your creativity. That’s why the word “no” is an essential part of the professional creative life. Hearing it helps me incorporate another perspective into my vision. I actually like hearing it so
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When you hear the word “bot,” what goes through your head? For me, it’s a toss-up: Election sabotage, death threats on Twitter, or the Cybermen. Not an awesome list of associations. But late last week, I happened to catch a session with Andrew Warner at Social Media Marketing World on how to use chatbots to
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The post 3 Surprising Benefits of Chatbots (No Creep Factor Required) appeared first on Copyblogger.
This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting
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The post Oft-Overlooked Ways to Connect with More Prospects appeared first on Copyblogger.
