Happy Halloween! I have two tricks — or two treats — for you, depending on how you look at it:...
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Thursday, October 31, 2019
Wednesday, October 30, 2019
Google’s “People Also Ask” (Related Questions): What Are They, and Why You Should Care (Updated)
If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. In this box are a series of questions involving the search term you looked for.
Each of these questions can be expanded using a drop down menu to see the answer. The answers offer a link for continued reading in the page they have been drawn from as well as invite you to search for that specific question:
What’s really interesting about “People Also Ask” boxes is that they give you some insight into Google’s understanding of any topic. For example, if in the above screenshot you clicked a question related to “lab-created diamonds”, the further questions which will immediately show up below will all revolve around “lab-created diamonds”:
On the other hand, if you were to click a different questions, Google will show a different set of follow-up questions:
As you can imagine, this offers some great information to users that want additional questions answered without hunting for them.
The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper.
Finding The Right Query
The related question boxes don’t show up for every search term.
More often than not, Google only creates question boxes for the most general, often searched terms. The more narrowed the search term or phrase, the less likely it will be to have question boxes.
To generate the list of “People Also Ask” questions, run your domain in our “Featured Snippet+ Tool“:
You can also see related questions on a page-level:
Relying On Authority and Quality
Your authority is important here. Looking at the related questions sources, they tend to be drawn from the most popular results from a search. For example, if you search for [chocolate diamonds], the “related questions” box contains answers from a museum, a recognized diamond expert, and a very old diamond company.
Interestingly, these are not the ordered results of the search, but they are within the first page. So at least some of the priority seems to come from the strength of the content.
Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses. The more clear, well-structured and informative your content, the more sense it will make for Google to choose to use the info over other websites.
You also want to be careful of where the content is, and how it is presented. You need to have clear questions and answers in the text itself.
Notably, most pages (but not all) featured in the “related questions” box also rank in quick-answer boxes in the corresponding query.
Here is the question – answer in Google’s “People Also Ask” (Related Questions) Box:
And here’s the same page featured in the quick-answer box for that linked query:
So the two features are somehow connected.
Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page.
This one originates from on-page table of contents that works as an anchor link:
So in this case, here’s what the optimization strategy and the results looks like:
- Write indepth content covering a number of related questions;
- On top of the page, create a table of context, each jump-link taking you to the part of the page answering each question;
- Enjoy additional exposure in search results:
- Get featured in quick-answer boxes
- Get featured in the “People also ask” box
- Get an additional mini-site link in the search snippet
Should Schema Be Included?
Structured markup may or may not be needed here. I was never able find any correlation between having Schema markup and being featured in the related question boxes.
But it doesn’t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better.
We have a very handy infographic on how to use Schema.org.
Conclusion
Using Google’s related questions have a two-pronged set of benefits. On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for. On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions.
Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process. But that is something that is going to help you with your overall marketing strategy, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs).
The post Google’s “People Also Ask” (Related Questions): What Are They, and Why You Should Care (Updated) appeared first on Internet Marketing Ninjas Blog.
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Take 15 Minutes to Find Your Winning Difference
A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning...
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Tuesday, October 29, 2019
How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day
Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books...
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Monday, October 28, 2019
This Common Belief Could Be Blocking Your Creative Potential
A woman once brought her two Pomeranians to a barbecue I attended. I had never met her before, but after...
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Thursday, October 24, 2019
What Profitable Digital Businesses Hope You Won’t Discover
How often do you feel stuck when trying to grow your business? Since we’re creative people, we like to come...
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Wednesday, October 23, 2019
15 Copy Editing Tips that Transform Your Content into Persuasive and Shareable Works of Art
What’s special about the compelling content you retweet, Like, bookmark, and email to your friends? Those articles serve the audience,...
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Tuesday, October 22, 2019
How to Motivate People to Buy
If you’re in business, someone’s got to buy something for you to make money. At least last time I checked....
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Monday, October 21, 2019
7 Golden Rules for Hosting Webinars that Engage and Convert
Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar...
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Thursday, October 17, 2019
Why Writers Don’t Seem Hireable (and How to Get Hired)
This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career....
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Wednesday, October 16, 2019
The Three Key Elements of Influential Digital Marketing
Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s...
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Tuesday, October 15, 2019
How Introverted Writers Transform into Business Professionals
There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have...
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Monday, October 14, 2019
It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone
I’ve always been stubborn. So, it wasn’t out-of-character for me to stand my ground when everyone I knew was quite...
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Thursday, October 10, 2019
In a World, Where Your Marketing Is Too Intelligent to Ignore …
You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like...
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Wednesday, October 9, 2019
5 Content Optimization Mistakes You’ll Wish You Fixed Sooner
So, what happens when someone clicks through to your website? Do you persuade them to stay and find out more...
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Tuesday, October 8, 2019
How to Make Your Writing Real
In this day and age, substance matters. What you say must be meaningful to the people you’re trying to attract....
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Monday, October 7, 2019
The Betty Crocker Secret to Email Marketing that People Want
You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need...
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Thursday, October 3, 2019
8 Elements that Make Your Next Piece of Content Even Better than Your Last
Moving on to your next piece of content — regardless of how your last one performed — is the mark...
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Wednesday, October 2, 2019
More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel
I still clearly remember the first sales position I had when I was in college. Picture this: I was selling...
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Tuesday, October 1, 2019
5 Easy Ways to Open Your Blog Post with a Bang
What’s the second most important part of your blog post after the title? Master copywriter Eugene Schwartz often spent an...
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