If you ask virtually any working artist how they developed a creative career, they’ll mention a dedication to their craft...
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Wednesday, November 27, 2019
Tuesday, November 26, 2019
The Old Man and The Pen
This is a simple story about the life of a particular writer, and how he ignored the one thing about...
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Monday, November 25, 2019
Don’t Let Go of Expectations … Put Them to Work in Your Marketing
We all know the potential trouble associated with expectations: If you expect something to turn out a certain way —...
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Thursday, November 21, 2019
How to Keep Your Reader Engaged, from Headline to CTA
Content creation can feel a lot like spinning plates. Once you have one element rolling along, there’s another you need...
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Wednesday, November 20, 2019
5 Ways to Convert More Prospects by Making Your Case
Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that...
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Tuesday, November 19, 2019
Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content
Ever have a friend who tells stories that never seem to go anywhere? It sounds okay at first, then it...
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Monday, November 18, 2019
Clickbait or Damn Good Headline?
When I review applications from students in our Certified Content Marketer training program, I get to read some great content....
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Thursday, November 14, 2019
15 Marks of Exceptional Writing that Gets Noticed
One of my favorite writing exercises requires very little original writing. Want to know what it is? Find 3 pieces...
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Wednesday, November 13, 2019
A 7-Point Plan for More Shareable Content
Content marketing is a beautiful thing — a great way to build an audience and grow your business. That’s if...
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Tuesday, November 12, 2019
3 Reasons Why Good Ideas Are a Real Threat to Good Writing
Ahh, the elusive “good idea.” Writers spend a large amount of time thinking about them and looking for them. It’s...
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Monday, November 11, 2019
Ernest Hemingway’s Top 5 Tips for Writing Well
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: “Hey, I’m...
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Thursday, November 7, 2019
Compare Apples to Oranges (In This Case, It’s the Smartest Thing to Do)
We’re having dessert before dinner this week — and it’s a healthy bite too: apples and oranges. While my post...
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Wednesday, November 6, 2019
Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits
Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless...
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Tuesday, November 5, 2019
10 Ways Specificity Helps You Build a Profitable Audience
If you’re building a business with content marketing, you’ve probably noticed that the attention span of your audience is shrinking...
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Monday, November 4, 2019
3 Resources to Help You Take Control of Your Writing Career
The struggle when I started my freelance writing service business looked like this: I was fascinated with crafting words that...
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